Varato's Digital Transformation Podcast
Join Varato’s podcast series, where we explore the forefront of digital innovation and business evolution. Featuring insights from top experts, real-world success stories, and strategic advice to help your company excel in the digital age.
Our Blogs
Omnichannel Marketing For B2B eCommerce With Kenneth Gray
Our latest guest, Kenneth Gray, is the owner of Grayt Media LLC, a Digital Marketing agency with the mission to scale revenues, boost brand awareness, and enhance the user experience for their customers. We discuss how modern B2B marketing requires so many touch points and channels to be effective such as Linkedin, Google ads, SEO, email marketing, and even in-person events and direct outreach. Kenneth talks about the best ways to deploy a multi-channel strategy to address many channels at once.
B2B Marketing Has Changed Forever & Its Not Going Back With Mark Donnigan
We have the luxury of speaking with Mark Donnigan about the changes in B2B marketing and how the industry has completely changed over the last decade. Especially with covid, in person, and one on one marketing techniques such as covid are less and less effective. Today's B2B businesses need to be building brand and content in the digital world where buyers are researching via social, SEO, and many other articles that might lead them to your business.
Balancing The Technology & People In B2B eCommerce With Mike King
Mike King is the Director of Global B2C Commerce at Slalom, specializing in implementing highly robust and complex Salesforce solutions. In this episode, we discuss how to lay the groundwork to leverage eCommerce technology to empower power instead of letting people get in the way of what technology can do. Mike King has worked on multiple enterprise Salesforce Commerce Cloud implementations with a variety of agencies, implementing large eCommerce solutions, and has been at the intersection of technology and people for over a decade.
Eliminating Passwords & Improving Security With The CEO Of Stytch
Reed McGinley-Stempel spent a long time at payment startup Plaid and realized there was not a great solution to the challenges of passwords and the security risks they posed. He developed a new company Stytch that allows any company to use their technology to use other tools instead of passwords such as Magic links and tokens to reduce security implications of stolen passwords and massively increase conversions. It's a must-see technology you should consider for eCommerce!
2022 B2B eCommerce Trends & Changes In The Landscape
As we approach 2022 a lot has changed since Covid. Clearly, the buying process has moved more online for both B2C and B2B customers. Businesses need to develop a strong digital strategy to sell to other businesses online, especially in the distribution space or it might become too late. More and more experts on our podcast are making this clear to us. We talk about what to expect and how to think about moving into 2022 with B2B eCommerce.
The Time Is Now For B2B eCommerce Or It Will Be Too Late!
Andrew Johnson is a supply chain innovator and the CEO of Shelf Aware a modern fulfillment SaaS company to help distributors improve operations. Andrew Johnson has grown up in B2B his whole life with his family company. He sincerely believes that the time for eCommerce is now for B2B or it will become too late for many companies, especially smaller ones, to adapt to it in the future. His company Shelf Aware is an innovative new tool that can automate that buying process for in-person B2B sales, that can help companies find new angles into markets.
