Varato's Digital Transformation Podcast
Join Varato’s podcast series, where we explore the forefront of digital innovation and business evolution. Featuring insights from top experts, real-world success stories, and strategic advice to help your company excel in the digital age.
Our Blogs
Helping Distributors Leverage eCommerce With Steven Javor Of Schneider Electric
Steven Javor is the Global eCommerce Director, North America, Energy Managment of Schneider Electric. He is currently focused on helping the 400 main distributors in North America improve their eCommerce to better sell Schneider Electric products. This can range from large sophisticated eCommerce companies to ones with almost no presence online. Steven talks about how it's so important distributors get better at eCommerce or they may become obsolete to their manufacturing partners.
Selling Across Many Digital Channels With Sean Donovan of MSA – The Safety Company
Sean Donovan is the Digital Channel Manager of Americas at MSA – The Safety Company. He is currently tasked with figuring out how to optimize eCommerce across their own website, marketplaces like Amazon and eBay as well as other channels like EDI and distribution. The balance of optimizing on all the new digital channels while also keeping legacy channels alive is a challenge Sean knows at a global level and can help other B2B companies learn from.
Using Data Science To Grow B2B eCommerce With Chief Data Officer Garrett Eastham
Garrett Eastham is a veteran data scientist and executive at high tech companies such as Bazaar Voice that have pioneered aspects of eCommerce over the last two decades. Garrett Eastham discusses how data and data science have such a massive influence over eCommerce and how B2B companies should be using data to make better decisions. We discuss everything from reviews to ERP data and how to make the most of your data as a B2B organization in today's modern world.
Becoming A Modern Sales Organization With David Ledgerwood of Add1Zero
In episode 54, we have the pleasure of interviewing David Ledgerwood a veteran sales leader for tech-enabled B2B services firms. David has gone from a programmer to a leader in sales showing his depth of understanding of many aspects of a business. David believes strongly in modernizing sales and how B2B organizations can become digitally enabled via eCommerce and other modern digital tools.
Optimizing Payments For B2B eCommerce With Balance CEO Bar Geron
We have the luxury of bringing on Bar Geron, CEO of Balance, a new breed of payment technology designed specifically for B2B eCommerce. Balance can do it all, including accepting checks, wires, net terms, factoring on invoices, credit cards, and other types of unique B2B payments. Bar talks about how critical it is for B2B companies to move faster into eCommerce because there are major VC and private equity investments in B2B eCommerce that are going to make legacy B2B companies obsolete in the coming years.
Scaling B2B eCommerce To New Heights With Ian Leslie of Industry West & Bolt
Ian Leslie has been in marketing for nearly two decades and the past seven years of his career, have been in eCommerce. As CMO of Industry West, Ian helped turn a startup into a leading eCommerce provider of furniture to both B2C and B2B markets online. In this episode, we talk about all the things that lead to their success online on the Magento platform and how they evolved with the market. Ian is now a brand ambassador at Bolt, helping merchants get best-in-class payment technology with Bolt's new checkout operating system.
