Varato's Digital Transformation Podcast
Join Varato’s podcast series, where we explore the forefront of digital innovation and business evolution. Featuring insights from top experts, real-world success stories, and strategic advice to help your company excel in the digital age.
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Enterprise B2B eCommerce With Dan Renda – Head of Global eCommerce at Siemens Healthineers
Dan Renda has an impressive eCommerce background. He started out on the agency side managing eCommerce projects and then transitioned into B2B eCommerce at Siemens Healthcare. Dan Renda has helped scale Siemens to billions of dollars in eCommerce via a combination of EDI, digitizing payments, invoices, and of course through eCommerce via multiple platforms like SAP, Bigcommerce, and more!
Using Data & Analytics To Grow eCommerce With Nick Amabile – CEO Of Das42
Many companies struggle with the idea that their data and analytics hold the key to growing their business. Nick Amabile can unlock business growth with that key. Between unifying and organizing all key data in one place or analyzing the path to purchase, Nick and Das42 have been able to help many businesses leverage data to grow their business. Often times the simple drop-off of sales from the homepage, category page, product page, or other parts of the website are the key reasons eCommerce is failing.
Why Culture Is The Most Critical Aspect Of B2B eCommerce With Bill Mirabito
In episode 43 we break down what Bill Mirabito has been seeing in the eCommerce industry over the past two decades. His experience has led him to work with some of the largest and most successful eCommerce businesses in the world and he continues to help major enterprise companies grow eCommerce. What was most interesting about his experience was that the single biggest issue he found was that the culture in companies not succeeding with eCommerce was often the biggest issue. A losing culture allowed companies to maintain and not grow and thus under-invest and underappreciate the growing channel of eCommerce.
Funding Inventory As You Scale Your Business With CEO of Kickfurther Sean De Clercq
Sean De Clercq started his eCommerce business years ago and went from a small profitable startup to a struggling scaling business because it was simply too hard to fund larger inventory purchases. Thus, he started Kickfurther which can help businesses fund inventory without massive interest or loan costs. Scaling inventory funding is critical when your business grows in B2B and requires fulfilling larger purchase orders for larger business buyers. We discuss how to scale your inventory to become a bigger B2B organization.
Building A B2B eCommerce Brand With Staples Vice President of Brand & Product Management Daniel Reilly
Daniel Reilly joins us to discuss his growth as a B2B leader at Staples and how he has seen the industry evolve from a focus on direct-to-consumer eCommerce to B2B eCommerce. We discuss the complexities of selling to small businesses, medium-size businesses, and large enterprises and how their buying habits may differ. Daniel helps us break down the areas to focus to capture online sales from a wide variety of types of B2B buyers.
The B2B eCommerce Market In 2021 With Mark Brohan From Digital Commerce 360
Mark Brohan from Digital Commerce 360 is the ultimate B2B eCommerce researcher. He has done more research to quantify the industry than anyone else in the world. We are lucky to have him back on the podcast to discuss his latest finding on the industry and all that has changed after one year of Coronavirus.
