Varato's Digital Transformation Podcast
Join Varato’s podcast series, where we explore the forefront of digital innovation and business evolution. Featuring insights from top experts, real-world success stories, and strategic advice to help your company excel in the digital age.
Our Blogs
Episode 105: Bill Mirabito, Partner at Chameleon Collective (Live In Boston!)
We did a special episode 105 live in Boston at our annual Digital Commerce Today event with guest Bill Mirabito. Bill is a partner at Chameleon Collective, and veteran in the eCommerce industry. We discuss why B2B eCommerce often lags behind B2C eCommerce and how companies can use modern tools like iPaaS and other technologies to catch up faster. Sales reps and technology departments need to come together to bring eCommerce to the forefront of legacy B2B organizations.
Episode 104: Rick Watson, Founder of RMW Commerce
Rick Watson is a commerce veteran with more than 20 years experience. He is both a consultant and analyst in the eCommerce industry. We cover many common reasons companies struggle with B2B eCommerce and what they can do to overcome those common themes we see over and over. Rick is an independent consultant and is especially adept at helping private equity-backed B2B companies get eCommerce right.
Episode 103: Ed Kennedy, Senior Product Marketing Manager, B2B Commerce, At Adobe
Ed Kennedy has been in B2B eCommerce for almost two decades. He has seen everything from integration challenges to sales rep enablement and other common B2B eCommerce challenges. We discuss the challenges Manufacturers and distributors face in trying to modernize or adapt to B2B eCommerce. Ed discusses how distributors that aren't doing B2B eCommerce well are already far behind. We also discuss how manufacturers can best handle channel conflict.
Episode 102: Lance Owide, General Manager B2B at BigCommerce
Lance Owide is in charge of ensuring BigCommerce is the best-in-class B2B SaaS eCommerce platform of the future. Lance helped BigCommerce through its Feedonomics acquisition and has transitioned to helping grow their B2B product offering. BigCommerce has always had a B2B eCommerce segment of customers but is now really focused on growing it more deliberately than ever. We discuss the common barriers to B2B eCommerce adoption and what's stopping companies from having more success online.
Episode 101: Chris Shipferling, Partner of SouthCol (DTC Commerce Expanding into B2B)
In this episode, we have the pleasure of meeting with Chris Shipferling, a veteran in the eCommerce and retail space, who is now buying and operating eCommerce businesses at South Col. South Col provides strategic advice and capital to help founders get to the next level in eCommerce. We talk about the latest changes happening in the eCommerce space, and how there is more intersection between traditional DTC eCommerce and B2B eCommerce. As businesses are forced to adapt more omnichannel strategies, B2B eCommerce will become a more and more common strategy for a larger range of businesses.
Episode 100: Paul Do Forno, Managing Director of Commerce at Deloitte Digital (OmniChannel B2B eCommerce)
Paul Do Forno has spent three decades in technology as a developer, consultant, and eCommerce expert. He is now the Managing Director and eCommerce practice leader of Deloitte Digital. We discuss the evolution of B2B eCommerce and why it now requires an omnichannel approach. B2B eCommerce is now driving higher valuations on Wall Street, and as Paul said, where the money goes, everyone will follow. B2B eCommerce will not only become necessary to improve customer experience but also to get stay relevant with investors.
