Varato's Digital Transformation Podcast
Join Varato’s podcast series, where we explore the forefront of digital innovation and business evolution. Featuring insights from top experts, real-world success stories, and strategic advice to help your company excel in the digital age.
Our Blogs
Episode 93: Brian Beck (CEO of Encieba and B2B eCommerce Veteran)
Brian Beck has written the leading book on B2B eCommerce, Billion Dollar B2B eCommerce. He has been in eCommerce for over 20 years and has seen the evolution of B2B eCommerce firsthand. Brian worked on both the agency and merchant side and is now the CEO of his agency Enceiba which focuses on Amazon for B2B. We discuss the challenges of B2B eCommerce, and why channel conflict is a misunderstood problem that most B2B companies don't solve.
Episode 92: Jouke de Vries (20 year eCommerce veteran)
Jouke de Vries has worked in many aspects of eCommerce for over 20 years. Having started as an engineer, Jouke worked his way up into product management at a B2B eCommerce platform Sana Commerce. We cover the need for customer segmentation, real time pricing integration / inventory, and other B2B eCommerce challanges in the podcast. Jouke has seen many variations of B2B eCommerce and helped hundreds of companies in the space.
Episode 91: Tim Bucciarelli (Director of Engagement at Ironplane)
Tim Bucciarelli has spent most of his career on the merchant side in eCommerce. Over the last 3 years he has joined the agency side at Ironplane helping merchants with eCommerce. Ironplane focuses on Magento and BigCommerce which often lead to B2B merchants. We discuss the challenges agencies face when trying to help merchants with B2B eCommerce such as discovery, architecture, and overall B2B eCommerce adoption.
Episode 90: Carlos Camacho (Associate Director of Digital Commerce, Boston Scientific)
Carlos Camacho is a commerce leader at Boston scientific with more than 20 years eCommerce experience. He has experience leading projects to create best-in-class online shopping experiences in highly competitive B2B and B2C industries. We talk about the hurdles larger organizations have in getting their B2B channels to be effective via eCommerce.
Episode 89: Justin King (VP of B2B at Salsify & King of B2B Commerce)
Justin King started his career 20 years ago doing ERP-based eCommerce projects for B2B and B2C organizations. Eventually, he realized there was this massive knowledge gap in B2B, so he started his own B2B eCommerce website to educate the industry. Over time his knowledge and expertise took off and he became a top consultant for major B2B companies to adapt to eCommerce and is currently the VP of B2B at Salsify.
Episode 88: Peter Jaap Blaakmeer: CEO of Elgentos (Magento For B2B eCommerce)
Peter Jaap Blaakmeer founded Elgentos about 12 years ago. He has focused on Magento in the Netherlands region which has evolved to become a primarily B2B focused commerce platform. He has dealt with everything from complex ERP integration to change management. Peter works with mid-market manufacturers and distributors to help them scale B2B eCommerce and increase their market share.
